Barbie Exhibition 2023

Exploring Barbie in the context of "who do you want to be?"

Itochu SDG's Studio
Apr 1st - Jul 2nd 2023

Barbie has been an incredibly popular toy since her introduction in 1959, and she has taken on a wide variety of occupations throughout her decades-long existence. Some of her early careers included fashion model, flight attendant, and nurse, with this expanding later on to the likes of doctor, astronaut, veterinarian, and even president of the United States.

A special exhibition taking place at the Itochu SDG's Studio in Tokyo delves into the world of Barbie under the concept of "who do you want to be?", with a focus on breaking through gender biases as Barbie has done over time.

Photo: Mattel International Co. Ltd

Admission to the exhibition is free of charge.


The Itochu SDG's Studio is located just two minutes on foot from Exit 4a of Gaienmae Station, which is served by the Tokyo Metro Ginza Line.

Please note the venue is closed every Monday, or the following day if Monday is a holiday.



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